Normally, the price () be marked on the shelf.

for sale to a customer. There are costs of production, transportation, storage, advertising, and more. Each of these costs must bring in some profit at each stage: truckers must profit from transporting products, or they would not be in business. Thus, costs also include several layers of profits. The selling price of a product must take all of these costs(and built-in profits) into consideration. The selling price itself consists of a markup over the total of all costs, and it is normally based on a percentage of the total cost.

The markup may be quite high 90 percent of cost or it may be low. Grocery items in a supermarket usually have a low markup, while mink coast have a very high one. High markups, however, do not in themselves guarantee big profits. Profits come from turnover. If an item has a 50 percent markup and does not sell, there is no profit. But if a cereal has an 8 percent markup and sells very well, there are reasonable profits.

While most pricing is based on cost factors, there are some exceptions. Prestige pricing means setting prices artificially high in order to attract select clientele. Such pricing attempts to suggest that the quality or style. of the product is exceptional or that the item cannot be found elsewhere. Stores can use prestige pricing to attract wealthy shoppers.

Leader pricing and bait pricing are the opposites of prestige pricing. Leader pricing means setting low prices on certain items to get people to come into the stores. The products so priced are called loss leaders because little or no profit can be made on them. The profits are made from other products people buy while in the store. Bait pricing, now generally considered illegal, means setting artificially low prices to attract customers. The store, however, has no intention of selling goods at the bait prices. The point is to get people into the store and persuade them of the inferiority of the low-priced item. Then a higher-priced item is presented as a better alternative.

A common retail tactic is odd priced products. For some products of $300, the store will set the price at $295 or $299.95 to give the appearance of a lower price. Automobiles and other high-priced products are usually priced in this manner. For some reason $7995 has more appeal to a potential car customer than $8000.

Bid pricing is a special kind of price setting. It is often used in the awarding of government contracts. Several companies are asked to submit bids on a job, and normally the lowest bidder wins. A school system may want to buy a large number of computers. Several companies are asked to submit prices, and the school district will decide on the best bid based as well on considerations of quality and service.

What is the base of selling price？

A．the cost of production

B．a percentage of total cost

C．the cost of transportation

D．the cost of storage.

for sale to a customer. There are costs of production, transportation, storage, advertising, and more. Each of these costs must bring in some profit at each stage: truckers must profit from transporting products, or they would not be in business. Thus, costs also include several layers of profits. The selling price of a product must take all of these costs(and built-in profits) into consideration. The selling price itself consists of a markup over the total of all costs, and it is normally based on a percentage of the total cost.

The markup may be quite high 90 percent of cost or it may be low. Grocery items in a supermarket usually have a low markup, while mink cost have a very high one. High markups, however, do not in themselves guarantee big profits. Profits come from turnover. If an item has a 50 percent markup and does not sell, there is no profit. But if a cereal has an 8 percent markup and sells very well, there are reasonable profits.

While most pricing is based on cost factors, there are some exceptions. Prestige pricing means setting prices artificially high in order to attract select clientele. Such pricing attempts to suggest that the quality or style. of the product is exceptional or that the item cannot be found elsewhere. Stores can use prestige pricing to attract wealthy shoppers.

Leader pricing and bait pricing are the opposites of prestige pricing. Leader pricing means setting low prices on certain items to get people to come into the stores. The products so priced are called loss leaders because little or no profit can be made on them. The profits are made from other products people buy while in the store. Bait pricing, now generally considered illegal, means setting artificially low prices to attract customers. The store, however, has no intention of selling goods at the bait prices. The point is to get people into the store and persuade them of the inferiority of the low-priced item. Then a higher priced item is presented as a better alternative.

A common retail tactic is odd priced products. For some products of $300, the store will set the price at $295 or $299.95 to give the appearance of a lower price. Automobiles and other high-priced products are usually priced in this manner. For some reason $7995 has more appear to a potential car customer than $8000.

Bid pricing is a special kind of price setting. It is often used in the awarding of government contracts. Several companies are asked to submit bids on a job, and normally the lowest bidder wins. A school system may want to buy a large number of computers. Several companies are asked to submit prices, and the school district will decide on the best bid based as well on considerations of quality and service.

We learn from the second paragraph, ______.

A．reducing cost is the surest way to increase profits

B．profits depend on how fast goods are moving

C．fair markup promise the greatest profits

D．lower markup brings reasonable profits

nd dislike. Nor is there any other about which more nonsense is talked. The type of thing that comes to mind is not what is normally called economics, which is inexact rather than nonsensical, and only in the same way as all sciences are at the point where they try to predict people's behavior. and its consequences. Indeed most social sciences and, for example, medicine could probably be described in the same way.

However, it is common to hear assertions of the kind "if you were left along to a desert island a few seed potatoes would be more use to you than a million pounds" as though this proved something important about money except the undeniable fact that it would not be much use to anyone in a situation where very few of us are at all likely to find ourselves. Money in fact is a token, or symbolic object, exchangeable on demand by its holders for goods and services. Its use for these purposes is universal except within a small number of primitive agricultural communities.

Money and the price mechanism, i.e., the changes in prices expressed in money terms of different goods and services, are the means by which all modern societies regulate demand and supply for these things. Especially important are the relative changes in price of different goods and services compared with each other. To take random example: the price of house-building has over the past five years risen a good deal faster than that of domestic appliances like refrigerators, but slower than that of motor insurance or French Impressionist paintings. This fact has complex implications for students of the industry, trade unionism, town planning, insurance companies, fine-art auctions, and politics. Unpacking these implications is what economics is about, but their implications for bankers are quite different.

In general, in modem industrialized societies, services or goods produced in a context requiting a high service-content (e.g. a meal in a restaurant) are likely to rise in price more rapidly than goods capable of mass-production on a large scale. It is also a characteristic of highly developed economies that the number of workers employed in service industries tends to rise and that of workers employed in manufacturing to fall. The discomfort this truth causes has been an important source of tension in western political life for many years and is likely to remain so for many more.

Money may be thought of as

A．the unique source that Stirs up fierce love or hatred.

B．the popular thing that generates good or evil doings.

C．the symbol that signifies one's wealth and privilege.

D．the theme of nonsensical talks that relate to economy.

and for two weeks, they are full of people looking for bargains. My husband and I do not normally go to the sales as we don't like crowds and in any case are short of money as we have to buy lots of Christmas presents.

Last year, however, I took my husband with me to the sales at the large shop in the center of London, We both needed some new clothes and were hoping to find a television set. When we got to Oxford Street, it was so crowded that we decided to split up and meet again at the underground station, so I left my husband and started looking around the shops. Unfortunately all the clothes were in very large sizes and so were not suitable for me. But I did buy a television at a very cheap price, so I felt quite pleased with myself.

When I arrived at the station, my husband was not there. So I sat down in a nearby cafe to have a cup of tea. I quickly finished my tea when I saw my husband and went out to meet him. He looked very happy. Then I saw he was carrying a large and heavy cardboard box. "Oh, dear! "I thought. Yes, we had no new clothes but two televisions. We shall not be going to the sales again.

In January ______.

A．lots of people go shopping for discount

B．people have a lot of money to spend after Christmas

C．all the shops close for a two-week Christmas holiday

D．people don't have enough money to go looking for bargains

and for two weeks, they are full of people looking for bargains. My husband and I do not normally go to the sales as we don't like crowds and in any case we are short of money as we have to buy lots of Christmas presents.

Last year, however, I took my husband with me to the sales at the large shop in the center of London. We both needed some new clothes and were hoping to find a television set. When we got to Oxford Street, it was so crowded that we decided to split up and meet again at the underground station. So I left my husband and started looking around the shops. Unfortunately all the clothes were in very large sizes and so they were not suitable for me. But I did buy a television at a very cheap price, so I felt quite pleased with myself.

When I arrived at the station, my husband was not there. So I sat down in a nearby cafe to have a cup of tea. I quickly finished my tea when I saw my husband and went out to meet him. He looked very happy. Then I saw he was carrying a large and heavy cardboard box. "Oh, dear!" I thought. Yes, we had no new clothes but two televisions. We shall not be going to the sales again.

In January

A．lots of people go shopping for discount

B．people have a lot of money to spend after Christmas

C．all the shops close for a two-week Christmas holiday

D．people don't have enough money to go looking for bargains

ts is no longer adequate to describe classes of products. In today's prosperous societies the distinction has become blurred because so many wants have been turned into needs. A writer, for instance, can work with paper and pencils. These are legitimate needs for the task. But the work can be done more quickly and efficiently with a word processor. Thus a computer is soon viewed as a need rather than a want.

In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods. It must be emphasized that all of these types are based on the way shoppers think about products, not on the nature of the products themselves. What is regarded as a convenience item in France(wine, for example) may be a specialty goods in the United States.

People do not spend a great deal of time shopping for such convenience items as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse: someone has a sudden desire for an ice cream on a hot day. Or they may be purchased as emergency items.

Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores be fore making a decision. Buying an automobile is often done this way.

Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as different. Items that are looked upon as basically the same, include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer, is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style, and fashion will either take precedence over price, or they will not matter at all.

Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.

Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer's attention. The product could be something new on the market as the Sony Walkman once was or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping.

A word processor can be looked on as satisfying a need rather than a want if ______.

A．it is used at home to do paper work

B．it is used by a writer to type a novel

C．it becomes the only means to an end

D．a writer does not want to use it

[A] normally

[B] generally

[C] virtually

[D] necessarily

A.slowly

B. rapidly

C. normally

D. loudly

Normally, the classroom ______ every day but nobody swept it yesterday. (sweep)

A.quickly

B.normally

C.secretly

D.properly

A.normally

B.regularly

C.usually

D.often