That sound doesn’t _____ in his language so it’s difficult for him to pronounce. [A] ha
That sound doesn’t _____ in his language so it’s difficult for him to pronounce.
[A] happen
[B] take place
[C] occur
[D] run
That sound doesn’t _____ in his language so it’s difficult for him to pronounce.
[A] happen
[B] take place
[C] occur
[D] run
第1题
This sound doesn't ______ in Chinese, so it's difficult for the students to pronounce.
A.happen
B.occur
C.come about
D.take place
第2题
A few years ago a young mother watched her husband diaper(给...换尿布) their firstborn son. "You don't have to be so unhappy about it," she protested. "You can talk to him and smile a little." The father, who happened to be a psychologist, answered firmly, "He has nothing to say to me, and I have nothing to say to him."
Psychologists now know how wrong that father was. From the moment of birth, a baby has a great deal to say to his parents and they to him. But a decade or so ago, these experts were describing the newborn as a primitive creature who reacted only by reflex, a helpless victim of its environment without capacity to influence it. And mothers accepted the truth. Most thought(and some still do) that a new infant could see only blurry shadows, that his other senses were undeveloped, and that all he required was nourishment, clean diapers, and a warm bassinet.
Today university laboratories across the country are studying newborns in their first month of life. As a result, psychologists now describe the new baby as perceptive, with remarkable learning abilities and an even more remarkable capacity to shape his or her environment—including the attitudes and actions of his parents. Some researchers believe that the neonatal period may even be the most significant four weeks in an entire lifetime.
Far from being helpless, the newborn knows what he likes and rejects what he doesn't. He shuts out unpleasant sensations by closing his eyes or averting his face. He is a glutton for novelty. He prefers animate things over inanimate and likes people more than anything.
When a mere nine minutes old, an infant prefers a human face to a head-shaped outline. He makes the choice despite the fact that, with delivery-room attendants masked and gowned, he has never seen a human face before. By the time he's twelve hours old, his entire body moves in precise synchrony to the sound of a human voice, as if he were dancing. A non-human sound, such as a tapping noise, brings no such response.
The author points out that the father diapering his firstborn son was wrong because ______.
A.he thought the baby didn't have the power of speech
B.he believed the baby was not able to hear him
C.he was a psychologist unworthy of his profession
D.he thought the baby was not capable of any response
第3题
Understanding the language and culture of target markets in foreign countries is one of the keys to successful international marketing. Too many companies, however, have jumped into foreign markets with embarrassing results.
Translation mistakes are at the heart of many blunders in international advertising.
General Motors, the US auto manufacturer, got a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. "Nova" is Latin for "new(star)"and means "star" in many languages, but in spoken Spanish it can sound like "nova", meaning "it doesn't go". Few people wanted to buy a car with that cursed meaning. When GM changed the name to Caribe, sales "picked up" dramatically.
Marketing blunders have also been made by food and beverage companies. One American food company's friendly "Jolly Green Giant"(for advertising vegetables)became something quite different when it was translated into Arabic as "Intimidating Green Ogre".
When translated into German, Pepsi's popular slogan, "Come Alive with Pepsi" came out implying "Come Alive from the Grave". No wonder customers in Germany didn't rush out to buy Pepsi.
Successful international marketing doesn't stop with good translations—other aspects of culture must be researched and understood if marketers are to avoid blunders.
When marketers do not understand and appreciate the values, tastes, geography, climate, superstitions, religion, or economy of a culture, they fail to capture their target market.
For example, an American designer tried to introduce a new perfume into the Latin American market but the product aroused little interest. The main reason was that the camellia used in it was traditionally used for funerals in many South American countries.
Having awakened to the special nature of foreign advertising, companies are becoming much more conscientious in their translations and more sensitive to cultural distinctions.
The best way to prevent errors is to hire professional translators who understand the target language and its idiomatic usage, or to use a technique called "back translation" to reduce the possibility of blunders.
The process uses one person to translate a message into the target language and another to translate it back. Effective translators aim to capture the overall message of an advertisement because a word-for-word duplication of the original rarely conveys the intended meaning and often causes misunderstandings.
In designing advertisements for other countries, messages need to be short and simple.
They should also avoid jokes, since what is considered funny in one part of the world may not be so humorous in another.
The best title of this passage might be ______.
A.Culture Is Very Important in Advertising
B.Avoid Cultural Misunderstanding between Nations
C.Overcome Cultural Shock in Different Countries
D.Advertisements Reflect Various Life Styles
第4题
Yet what technology has done, other technology is now starting to undo, using computer power to zap those ear-splitting noises into silence. Previously silence seekers had little recourse except to stay inside, close the windows, and plug their ears. Remedies like these are quaintly termed "passive" systems, because they place physical barriers against the unwanted sound. Now computer technology is producing a far more effective "active" system, which doesn't just contain, deflect, or mask the noise but annihilates it electronically.
The system works by countering the offending noise with "anti-noise", a some what sinister sounding term that calls to mind antimatter, black holes, and other Popular Science mindbenders but that actually refers to something quite simple. Just as a wave on a pond is flattened when it merges with a trough that is its exact opposite (or mirror image), so can a sound wave by meeting its opposite.
This general theory of sound cancellation has been around since the 1930s. In the fifties and sixties it made or a kind of magic trick among laboratory acousticians playing around with the first clunky mainframe. computers. The advent of low-cost, high-power microprocessors has made active noise-cancellation systems a commercial possibility, and a handful of small electronics firms in the United States and abroad are bringing the first ones onto the silence market.
Silence buffs might be hoping that the noise-canceling apparatus will take the shape of the 44 Magnum wielded by Dirty Harry, but in fact active sound control is not quite that active. The system might more properly he described as reactive in that it responds to sound waves already headed toward human ears. In the configuration that is usual for such systems microphones detect the noise signal and send it to the system's microprocessor, which almost instantly models it and creates its inverse for loudspeakers to fire at the original. Because the two sounds occupy' the same range of frequencies and tones, the inverse sounds exactly tike the noise it is meant to eliminate: the anti-noise canceling Beethoven's Fifth Symphony is heard as Beethoven's Fifth. The only difference is that every positive pressure produced on the air by the orchestra is matched by a negative pressure produced by the computer, and thereby silencing the sound. The system is most effective as a kind of muffler, in which microphones, microprocessor, and loudspeaker are all in a unit encasing the device, that produces the sound, stifling it at its source. But it can work as a headset, too, negating the sound at the last moment before it disturbs one's peace of mind.
The writer holds that_______.
A.modern technology has disturbed the quiet life of the people
B.modem technology has made people indifferent to noise pollution
C.modern technology has made the present world quieter than before
D.modern technology has failed to solve the problem of noise pollution
第5题
Journalists and TV people, we know, are () to record what goes on: but in trying to get the best () they can, they may sometimes seem amazingly cold-blooded. In the massacre that followed the British quitting India, () was a photographer who made a sorrowing Indian family bury and rebury () dead several times () he got a perfect shot. A BBC sound man held up a Nigerian execution for half an hour while he adjusted his sound equipment; you could say it didn 't () any difference to the final outcome, but it doesn 't make you feel especially warm towards the man () .
Should journalists and photographers join in, () just stand back and watch while people kill () another? It 's a tricky question, not just a () of how brave anyone is feeling at the time, () without authentic pictures, how will the world know, how should the world believe () crimes are committed? One dead photographer does not do much for the cause he cares about, even () he did feel forced to join in and take sides.
To stay out of the fight, to write () what 's going on, to treat () with both sides, as a doctor will cure soldiers in () uniform. or a lawyer argue for either side —that is supposed to be our code, and when it () to the crutch, we probably do better trying to stick () that, than rushing off on individual impulse. But is there not a point in any profession () you are forced back against the wall () a human being? I think there is, and I was.
1、A) ready B) supposed C) responsible D) eager
2、A) record B) report C) essay D) article
3、A) here B) where C) there D) he
4、A) its B) the C) their D) that
5、A) when B) after C) before D) till
6、A) do B) become C) change D) make
7、A) concerning B) concerns C) concerned D) concern
8、A) but B) or C) and D) only
9、A) each B) every C) one D) all
10、A) fact B) case C) thing D) matter
11、A) but B) although C) for D) because
12、A) which B) what C) that D) such
13、A) if B) when C) then D) as
14、A) up B) away C) down D) in
15、A) equally B) evenly C) averagely D) similarly
16、A) neither B) both C) either D) all
17、A) speaks B) comes C) talks D) goes
18、A) to B) for C) on D) in
19、A) which B) where C) that D) what
20、A) as B) like C) unlike D) for
第6题
一 You sound kind of depressed. Is there anything wrong?
一 _____________________
A. I hadn't heard anything from my sister in two weeks.
B. I'm going to Hawail to a holiday.
C. You know what they say,"no news is good news."
第9题
She doesn't seem to be ______ of guessing others' feelings.
A.enable B.possible C.able D.capable
第10题
A.She doesn't know how to.
B.She doesn't want to.
C.She has to do the dishes.
D.It's raining outside.