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[主观题]

Specialists in marketing have studied how to make people buy more food in a supermarket. T

hey do all kinds of things that you do not even notice. For example, the simple, ordinary food that everybody must buy, like bread, milk, flour, and vegetable oil, is spread all over the store. You have to walk by all the more interesting-and more expensive-things in order to find what you need. The more expensive food is in packages with bright colored pictures. This food is placed at eye level so you see it and want to buy it. The things that you have to buy anyway are usually located on a higher or lower shelf. However, candy and other things that children like are on lower shelves. One study showed that when a supermarket moved four products from floor to eye level, it sold 78 percent more.

Another study showed that for every minute a person is in a supermarket after the first half hour, she or he spends $50. If someone stays forty minutes, the supermarket has an additional $5.00. So the store has a comfortable temperature in summer and winter, and it plays soft music. It is a pleasant place for people to stay and spend more money.

Some stores have red or pink lights over the meat so the meat looks redder. They put light green paper around lettuce (生菜) and put apples in red plastic bags.

So be careful in the supermarket. You may go home with a bag of food you were not planning to buy. The supermarket, not you, decided you should buy it.

Marketing specialists study______.

A.plants suitable for human needs

B.how to build shelves

C.method of selling more products

D.how to own supermarkets

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更多“Specialists in marketing have studied how to make people buy more food in a supermarket. T”相关的问题

第1题

The author suggests that the "two-step-flow theory" ______.A.serves as a solution to marke

The author suggests that the "two-step-flow theory" ______.

A.serves as a solution to marketing problems.

B.has helped explain certain prevalent trends.

C.has won support from influentials.

D.requires solid evidence for its validity.

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第2题

Section BDirections: Beneath each of the following sentences, there are four choices marke

Section BDirections:

Beneath each of the following sentences, there are four choices marked[A],[B],[C]and[D]. Choose the one that best completes the sentence. Mark your answer on ANSWER SHEET 1 by blackening the corresponding letter in the brackets with a pencil. (10 points)

第11题:He is too young to be able to _______ between right and wrong.

A discard B discern C disperse D disregard

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第3题

A.amateursB.specialistsC.peersD.pedestrians

A.amateurs

B.specialists

C.peers

D.pedestrians

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第4题

The writer claims that it is important for specialists to be able to travel because ______
.

A.their fellow experts are scattered around the world

B.their laboratories are in remote places

C.there are so many people working in similar fields

D.textbooks have wide circulation

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第5题

The writer claims that it is important for specialists to be able to travel because ______
.

A.there are so many people working in similar fields

B.there is a lot of social unrest at universities

C.their follow experts are scattered round the world

D.their laboratories are in remote places

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第6题

The production method is not dependent on the size of a company because different products
can ______.

A.be displayed at different locations

B.be produced by different production methods

C.be designed by different specialists

D.be sold at different markets

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第7题

Apprenticeships can bring many benefits to small companies EXCEPTA.making any kind of comp

Apprenticeships can bring many benefits to small companies EXCEPT

A.making any kind of companies to be more competitive.

B.saving the wages paid to those employees as apprentices.

C.enabling the specialists in companies to develop their skills.

D.keeping the expensive external recruitment to a minimum.

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第8题

Until recently most historians spoke very critically of the Industrial Revolution. They 【B
1】 that in the long run industrialization greatly raised the standard of living for the 【B2】 man. But they insisted that its 【B3】 results during the period from 1750 to 1850 were widespread poverty and misery for the 【B4】 of the English population. 【B5】 contrast, they saw in the preceding hundred years from 1650 to 1750, when England was still a 【B6】 agricultural country, a period of great abundance and prosperity.

This view, 【B7】 is generally thought to be wrong. Specialists 【B8】 history and economics, have 【B9】 two things: that the period from 1650 to 1750 was 【B10】 by great poverty, and that industrialization certainly did not worsen and may have actually improved the conditions for the majority of the populace.

【B1】

A.admitted

B.believed

C.claimed

D.predicted

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第9题

A man is not likely to fashion a spear for himself (1) w point will fall off in mid-fl
A man is not likely to fashion a spear for himself (1) w point will fall off in mid-fl

ight; nor is a woman who weaves her own basket (2) l to make it out of rotted straw. (3) S , if one is sewing a parka for a husband who is (4) a to go hunting for the family (5) w the temperature at sixty below, all stitches will be perfect. And when the (6) m who make boats are the uncles and fathers of those who sail them, they will be as seaworthy as the state of the art permits.

Growth (7) a layer on layer of executives, foremen, engineers, production workers, and sales specialists to the payroll. (8) S each new employee contributes a (9) d share to the overall production process, (10)a from the company and its product are likely to increase along with the neglect or even purposeful sabotage of quality standards.

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第10题

Today, moving and changing are as much a part of a modern business way of life as they are
a part of the native American's or the early pioneer's way of life. And the trend is toward even greater mobility, particularly within the management sector of American business.

In the early fifties, only eight or nine out of a hundred young men changed their jobs within the first three years with the company. In the past few years, almost thirty-five percent of the college-graduated work force changed jobs within the same period. These people want to intensify their management training. Since most jobs take only a year to a year and a half to master, in order to continue learning, they have to make a job change. Even company presidents tend to be seen as mobile specialists, staying with one company an average of only five years.

Company presidents in the United States today tend to be young men who begin their careers with educational backgrounds in engineering science, or business management. They have worked for a few years as technical specialists and quickly moved into higher management positions. Most of them were making $ 30 000 per year by the time they reached thirty. On an average, these men have only twenty years working experience at management level when they become company presidents. On the way to the top, they have an average of eleven promotions and seven city transfers.

Friendships remain casual and are usually derived from business contracts. Families of these career men have little time to put down roots in and become part of a community.

In the past, a few men attained high positions through family and social connections; today, high positions go to men who are mobile, and have good educational, backgrounds.

According to the passage, an increasing number of future company presidents might be ______.

A.people who have spent a number of years with one company

B.young people who do not want to move often, but are steady and dependable

C.people who have spent a long time concerned with community affairs

D.young people who have good education and are willing to move around

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